HELLO FRESH

LET'S TEST IT OUT: CO-CREATE MID-FI PROTOTYPE

After 2 rounds of user testing, the main feedback was confusion when it came to sorting alternative ingredients and recipe cards.

Changes were made with the helpful feedback given and it was time for me to add imagery and bring the design concept to life!

CO-CREATE HIGH-FI PROTOTYPE

A PLUGIN TO STREAMLINE AND MERGE HELLOFRESH SOFTWARE WITH MULTIPLE SOFTWARES DOWN TO ONE. GET COOKING!

Duration: 1 week

Role: Asset Collector & Stitcher

Category: Design Sprint

Tools Used: Figma

PROJECT SCOPE

HelloFresh is a meal kit subscription service. Each week, HelloFresh ships you a box of ingredients along with recipes that help you cook your own meals.

Customer centricity
Speed & Agility
Prioritization
Egoless environment
Learning never stops
Data driven

Core Values

The culinary team creates 10 recipes every 2 weeks
Find the freshest ingredients to product ideas
Test recipes to meet great standards
Developers create recipe cards and online content

BEHIND THE SCENES HELLO FRESH

PROBLEM SPACE

Hello Fresh Software has it’s own platform as well as utilizes Google Docs and Google Sheets when it comes to recipe creation.

This can cause great delays in generating ideas, defining ideal nutritional information, testing and finalizing a recipe.

MORE RECIPES, PLEASE. 🍱

How might we provide a platform that generates ingredient alternatives in order to streamline the recipe creation process?

🍋 Get an overview of all new recipes

⏱️ Real time test status of all new recipes

🥭 Generate alternative recipes using quick swap

✏️ Reminders and updates on pending tests and results

How It Works

KEY TAKEAWAYS

In the future, I will show work earlier, and more often, as well as asking more questions to the HelloFresh team to get down to specific pain points. If I were to do this project again, I would conduct preliminary research with our target users to better validate our design decisions.